What is "Professional Email Marketing?"

Professional email marketing is delivering email communications to an interested audience containing information they find valuable.  “Professional” means sending emails that represent the characteristics of your business visually (your brand) while delivering information that educates your audience and/or differentiates your business from your competition.  An “interested” audience is people who are familiar with you and your business and have, in some way, given permission to communicate with them.  And, the message should contain information that would be seen as valuable to your customer or prospect.

Email is most powerful when it is NOT used to try to sell things to people who could care less!  There is a difference between “selling” and “marketing” and email can be used to great advantage in marketing your products and services. 

Five Reasons To Use Professional Email Marketing

Here are five reasons to use professional email marketing as part of your overall marketing strategy.

1. Gets your message in front of as many people as possible.  Email gets delivered where your customers and prospects are looking.  According to various sources, in 2009 over 74% of the U.S. population was using the internet.  Of those internet users 57% used email every day.  That’s over 42% of the population!  Four out of every 10 people every day!  Can you imagine what it is today?
    

2. Saves time.  Compared to preparation of direct mail and other marketing media, email is extremely fast to prepare and get in front of a target market.  Prepare an email list, write the message, send.

3. Saves money.  An Email Service Provider like Constant Contact allows you to send professional email to a list of up to 500 recipients as many times as you want for $15.00 or less per month.  Compare that to sending a simple postcard just once!
    

4. Provides valuable marketing intelligence.  With most media measuring the results of a marketing campaign is difficult.  Billboards, display ads, direct mail come to mind.  Using a professional email service provider can provide you with extensive marketing intelligence such as how many actually received the email, how many (and who) opened the email, how many (and who) clicked on a link in the email, how many (and who) did not get delivered and why.
    

5. It works.  According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08. As such, it outperforms all the other direct marketing channels examined, such as print catalogs.  How would you like to invest $1,000 and receive $42,080 in return?

Professional email marketing is a great way to cost effectively build relationships and get your marketing message in front of your customers and prospects in a timely, trackable manner.  You have to ask yourself,

“Why aren’t I using professional email marketing?”

MURCON is a Solution Provider offering professional email marketing, survey/polling, and event marketing solutions through Constant Contact, one of the world's leading email service providers.

Learn how really cost effective it can be to get in front of your prospects and customers ... TODAY!  We offer a 60-day free (really "free") trial of these marketing services.  Contact Tom Murphy today about these services or visit our email marketing specific website at MURCON.ConstantContact.com.  (Read Testimonials.)

LEARN "BEST PRACTICES" AND MORE AT OUR SEMINARS:

MURCON and eTouchMarketing have teamed up to present a series of seminars.  The morning sessions will be Email Market or Social Media "best practices" seminars (not sales seminars).  The afternoon sessions will be how to implement email marketing/social media programs using Constant Contact or how to set up a facebook business/fan page.  The current schedule is as follows:

February 16, 2012 -- Duluth, GA
Details/registration:  For details and registration, click here.
10am-12 noon:  "The Power of Email Marketing -- Leveraging Social Media"
Lunch Included
1pm - 2:30 pm:  "Getting Started with Constant Contact Email Marketing"

(This schedule is subject to change.  Please call MURCON for more information.)

We can also present seminars to groups in either a full day, half day, or "lunch and learn" format.  Please contact us to schedule your seminar today!